VMCS3111 Travel & Tourism

Travel, Tourism, & Visual Culture

VMCS3111, Fall 2025

Mount Allison University

 Course Description: 

This course examines the ways in which visual and material cultures shape and are shaped by travel and tourism. Topics will include the history of tourism and travel, the role of visual and material culture in creating and sustaining tourist destinations, the impact of tourism on local communities and their material culture, and the ways in which travelers themselves create and consume images and objects associated with travel and tourism. Examples will be drawn from a range of cultures and global tourist destinations.

Weekly Schedule & Readings:

 Course Evaluation: 

Participation (weekly activities & discussion on Moodle)               25%                 

Critical Responses (10% x 5 specific videos)                                  50%                                         

Digital Marketing Assignment                                                        25%     

“One’s destination is never a place but a new way of seeing things.” – Henry Miller

“There is no such thing as unmediated tourism” – Peter M Burns, Cathy Palmer, & Jo-Anne Lester, Tourism & Visual Culture: Theories & Concepts (2010)